Video Original Very Demure Very Mindful, A Familiar Slogan, Here's Why!
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It means that you don't need to attract attention, don't need to be complicated, and just go about your day calmly and confidently. Or in other words, live your day "Slay and gracefully".
You look presentable when you leave the house? It's demure. You wait patiently for public transportation until they come? It's demure.
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Video Original Very Demure Very Mindful
This term was first popularized by TikToker Joolie Lebron. She made a satirical video about beauty etiquette in the workplace, and in the video she gives tips for being "demure, modest, and respectful" in the work environment.
"I don't do too much, I'm very mindful while I'm at work," she said about her appearance at work. "See how well-groomed I look? The way I come to interviews is the same way I work."
After the video went viral, Joolie Lebron continued to play with this concept and made "demure" her trademark. There are videos of her saying thank you to hotel staff demurely, queuing up for an airplane demurely, exiting an airplane demurely, and even having a midnight snack "very demure, very mindful."
Many other TikTokers have joined this trend. Some say "Bed rotting, but make it demure," while others show how to pour wine into a glass with "very demure, very mindful," and some even eat donuts in a demure way.
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